From the rollout of technological advancements like improved cushioning and specialized outsole construction to the introduction of the iconic ‘N’ logo, the 1970s were a pivotal time in New Balance’s history. The New Balance 327 for kids boldly reimagines the brand’s running heritage, with a contemporary-minded reworking of classic design elements that, individually, would be considered hallmarks of ‘70s simplicity. With an angular reworking of the aerodynamically minimalist wedge silhouette, asymmetrically applied, oversized ‘N’ branding, and a wraparound, trail-inspired lug outsole, the New Balance 327 sheds new light on the ‘70s as an era of innovation.
Product Bullets
Flared midsole
Oversized N branding
Medial linear ‘New Balance’ text branding
Lugged outsole inspired by 355 trail running shoe
Exposed foam tongue
Rubber heel wrap inspired by 320, 355, and Supercomp
Split eyerow
Features
Nubbed Rubber Outsole
Synthetic/ Mesh
Lace